What is Brand Photography? Why do I need it?

If you've made it to my website and blog, I'm guessing you've got an interest in branding photography, or having a personal branding shoot. Maybe you're on the fence, and wondering 'do I really need a branding shoot?' My answer to that question is almost certainly, yes!

A company's brand is far more than just a logo. Have you ever looked at a competitor's, or even a large company or brand's website and thought how professional it looks, how cohesive, how slick and tied together it seems? Chances are you have and part of the reason for that is a strong brand and brand identity. A company's brand consists of many things, right from the colours and layout of their website, the fonts and typography they use through to the logo and tone of voice. But imagery also plays a huge part.

A personal branding photoshoot is a key investment for solo entrepreneurs and small business owners

As a personal branding photographer, I believe that booking a personal branding photoshoot is a key investment for solo entrepreneurs and small business owners.

You've heard the saying that a picture tells a thousand words? Well your brand photography is absolutely key, on your website and communications to your clients but also in the current world of social media and constant content. Ensuring that the imagery that you share and show to your client base can hugely impact their opinion of your brand, and it can also help to bring you new clients too. Businesses need to be visual on platforms like Instagram, Facebook, Tik Tok etc. and produce content that showcases their brand clearly and succinctly to their audience.

People absolutely love to see the real you, the person behind the business

Not only does brand photography help you create a strong visual identity that will make you stand out in a crowded market, but it also helps you connect with your target audience on a personal level, and showcase yourself as a real person. Brand photography ranges from portraiture, to product imagery and scene setting content too. In my other business as a wedding photographer, I tend to get increased engagement on my own personal brand photos that I share. People absolutely love to see the real you, the person behind the business, and for you to share you passion about your business and why you started it. Your love and enthusiasm for your small business and brand is infectious, and there's nobody better to sell your product and why it's amazing, than you! This is even more applicable if your work offers a personal service, like photography, planning, consultation or any kind of face to face engagement with clients.

A personal branding shoot is a small investment that has a great return.

A personal branding shoot is a small investment that has a great return. Professional images can be used right across your website, social media, marketing materials, and even for PR. These images will represent you and your business for a long time, so it’s important that they accurately reflect who you are and what you stand for.

As a Hertfordshire personal branding photographer, I work with my clients to create a cohesive visual identity that represents them and their business in the best possible light. I understand the importance of building trust and credibility with your potential customers, and that's why I make sure to capture images that showcase the face of your brand. In advance of your brand shoot we catch up in a video call to talk through your business, your target audience, how you hope to use your imagery, what you want to showcase and the story you want to tell. We work through the best plan, in the time we have, to do that for you.

There's no substitute for professional branding images of yourself, your product and your business.

There's no substitute for professional branding images of yourself, your product and your business. It elevates your brand, website, social media presence and is a small investment that will help to skyrocket your online presence and small business in general.

I work with clients and businesses across Hertfordshire to produce amazing content and showcase amazing products from a huge variety of small businesses. If you'd like to talk to me about how I can help you, please get in touch! You can also take a look at what my other clients are saying, and see some previous work here.